After active discussion during class, I felt that it would be necessary for me to narrow down on the topic. "Representation of Masculinity in the Media" can be an appropriate overarching idea, but it would be extremely difficult to write a convincing essay within 2,000 words. As a matter of fact, I decided to focus on representation of masculinity in advertisements. I will present a comparison of past and present advertisements to analyze the effects of advertisement on representation of the "ideal male." After doing some research, I figured that masculinity, or even male characteristics are best shown in advertisements that target adults exclusively. I will compare past and present advertisements that deal with alcohol, fashion and sports. I'm planning to include a total of 8 to 9 pages. The first page would include a basic introduction of my hyper essay and the topic. The subsequent six pages would present a detailed analysis of 6 advertisements, and the last one or two pages would be a similarity/difference analysis. Through this hyper essay, I would like to discuss the effect of advertisements in shaping stereotypes and ideals for males.