When it comes to talking about masculinity in advertisements, it would be dangerous not to talk about sports advertising and its effects on consumers. Men go crazy over sports. Whether it be football, soccer, basketball or baseball, sports were always associated with physical attributes and the symbol of masculinity. Starting from all the way back to kindergarten, boys are always fed up with the thought that they need to own the latest sports gear. Climbing up the ladder, teenagers in middle and high school are always competing against their mates about who has a latest Nike Jordans. The media constantly flashes images of superstars like Lionel Messi and Usain Bolt achieve great feats using the latest sports gear they are sponsored by. The big sports brands like Nike, Adidas and Puma constantly come up with new gears that claim to be better than its previous masterpieces. However, do your gears really matter?
The MedicalDaily presented some interesting information about the latest sports equipments, especially for running shoes. The article is titled "Does Cushioning In Running Shoes Prevent Injuries? Study Says Extra-Padded Sneakers Make No Difference." According to Daniel Thiesen, the lead author and member of the Sports Medicine Research Laboratory of the Department of Public Health in Luxembourg, results of experiments do not support the common argument from the running shoe industry that runners with higher body mass should be recommended shoes with greater shock-absorption characteristics. Quite ironically, all the buzz about the latest running shoes making a difference turns out to be quite skeptical.
I don't mean to talk about science, or how the big sports brands come up with new technologies to make better sports gear. I intend to stress the fact that it is important for us to be smart consumers of the media. In other words, it is not necessary to run for the latest Nike Jordans as soon as they pop up in the neighborhood's Foot Locker. Consumers tend to blindly believe in advertisements by the big names. I, myself, as a golfer, remember begging my dad for the latest Taylormade R13 irons. However, after having done some research, I am quite embarrassed at myself. Of course, if you have been wearing the same cleats for the past three years and you start seeing holes in your shoes, it is necessary to run to a local Nike store and get a new pair of cleats. However, once you start following the latest sports equipments, there is no end to it. Be smart consumers of media and don't be foolish enough to run to the local Nike store every month.
The MedicalDaily presented some interesting information about the latest sports equipments, especially for running shoes. The article is titled "Does Cushioning In Running Shoes Prevent Injuries? Study Says Extra-Padded Sneakers Make No Difference." According to Daniel Thiesen, the lead author and member of the Sports Medicine Research Laboratory of the Department of Public Health in Luxembourg, results of experiments do not support the common argument from the running shoe industry that runners with higher body mass should be recommended shoes with greater shock-absorption characteristics. Quite ironically, all the buzz about the latest running shoes making a difference turns out to be quite skeptical.
I don't mean to talk about science, or how the big sports brands come up with new technologies to make better sports gear. I intend to stress the fact that it is important for us to be smart consumers of the media. In other words, it is not necessary to run for the latest Nike Jordans as soon as they pop up in the neighborhood's Foot Locker. Consumers tend to blindly believe in advertisements by the big names. I, myself, as a golfer, remember begging my dad for the latest Taylormade R13 irons. However, after having done some research, I am quite embarrassed at myself. Of course, if you have been wearing the same cleats for the past three years and you start seeing holes in your shoes, it is necessary to run to a local Nike store and get a new pair of cleats. However, once you start following the latest sports equipments, there is no end to it. Be smart consumers of media and don't be foolish enough to run to the local Nike store every month.